Finish SIMIE’s creative launch

Help us finish what we have started

SIMIE is an existing jewellery business. We are developing its next creative launch around a simple promise: Jewellery with character. The piece that makes the outfit.

Our main focus right now is events and trunk shows. We are moving with the creative we have, rather than waiting for everything to be perfect. This project is about taking it to the next level: helping new customers discover and buy from SIMIE online, and giving existing customers more reasons to return.

We have already done substantial positioning, research, identity development, photography direction and reusable website, social and email templates. The core identity is approved; recent image and application refinements are still being reviewed.

We want someone with the judgement and craft to make the work coherent and finish the details that matter. Start with what is here, keep what works and show us where your contribution will make it better.

See the current website and collection ↗ · Instagram @wearsimie ↗

Who this might suit

You are an experienced, hands-on ecommerce art director or senior designer. Jewellery, fashion or accessories work would be useful; strong, relevant work in another physical-product category is welcome too.

You can show how you translated a brand direction into real customer-facing work across ecommerce and campaigns, and explain exactly what you personally delivered. You understand product desirability, clear hierarchy and the difference between a beautiful presentation and a usable buying journey.

You bring recommendations, make routine creative decisions and finish work without needing someone beside you directing every crop and layout. Tell us whether you will personally execute the work or involve anyone else.

How we would work together

I would lead:

• Business strategy and direction.
• Capital allocation.
• Culture and how we work together.
• Team building and finding the right people.
• Oversight of our systems & processes.

I want us to do good work and enjoy working together. We would agree clear outcomes, priorities and a quality bar, with room for you to choose the method and own the work.

I would provide the business context, protect agreed priorities and bring feedback together. We would speak honestly, challenge ideas respectfully and raise problems early. There should be room for curiosity, humour and experimentation, with customer feedback and commercial results helping us decide what works.

I can share our full working-culture page as we explore whether there is a fit.

AI use is welcome. Use it where it helps you move quickly and produce better work. You remain responsible for the result, accurate product representation, usable files and appropriate asset licences.

Commercial operations already have a separate owner. This project is focused on creative delivery. We would agree who implements the designs in Shopify and the email platform, rather than leaving that handoff unclear.

Start with a call and the bigger picture

I would like to get on a call and walk you through the bigger picture in Miro: the business, our current focus, the creative work already done and where we would like to go.

You can show me how you think you fit in. Bring a couple of relevant projects, explain what you personally delivered and tell me where you see the most useful contribution from your skills and experience. I am interested in your perspective on the outcome, not just a quote against a list of assets.

We do not need to decide the whole project before that conversation. If there is a fit, we would shape a focused paid first project together, with a clear outcome, scope, fee and review point agreed before work starts.

If we work well together

SIMIE is the starting point. Our direction is to build on events and trunk shows with a stronger online experience: reaching new digital customers and encouraging existing customers to buy again. I am open to your suggestions about where creative work could make the biggest difference.

I am also building with a longer view: a company where the learning, creative systems and ways of working can compound across brands. Good work on one brand should help us become better at the next.

The working idea is The Compounding Company. You can read the founder thesis below, and we can talk it through alongside the bigger picture in Miro on our call. It gives context for the longer-term direction; SIMIE and a useful paid first project are our starting point.

If we work well together, I would be interested in exploring a long-term creative partnership that could extend across several brands. We would shape the role, responsibilities and commercial terms together as we learn from actual work. The longer-term opportunity is something to explore, rather than a role already defined.

You would bring your creative and ecommerce judgement, help define the right outcomes and propose what we should do next.

The connected opportunities have different owners: SIMIE commercial operations focuses on sales and reliable execution; the AI sales partnership explores serving other consumer brands with systems we are developing internally. Your starting point here is SIMIE creative. See how the opportunities connect.

Agree the scope and fee before starting

The first conversation helps us understand the fit and decide what a useful first project could be. You are welcome to share your usual rates, availability and how you prefer to structure your work.

After that, we would agree the first paid scope, fee, deliverables and review point, including revisions, file formats, any extra costs and who handles implementation. Further work and any ongoing partnership would be agreed separately.

Start with a conversation

Book a 20-minute creative introduction through Calendly. Include a portfolio link with your booking if you have one handy. WhatsApp below is available if you have a question first.

An optional five-minute Loom: if you would like to introduce your work before we speak, send a simple screen recording covering:

• Two relevant projects: the brief, what you personally delivered and the finished work.
• “Tell me about a creative decision you disagreed with, how you handled it, and what happened.” Share results where you have them.
• Where you think your strengths could fit SIMIE, plus your availability and usual rates.

Existing work is enough. No new concepts, polished video or unpaid SIMIE design task. A portfolio link and a live conversation are equally welcome.

I will share the bigger picture in Miro on the call, and we can explore where you fit and what we could do together. No unpaid concepts or lengthy application are expected.

The Compounding Company thesis

The wider direction I am exploring: discovering, building, buying and improving consumer brands, with independent operators and shared capabilities that get better with each business. SIMIE is the first place we are testing parts of this idea.

Founder thesis V2.1 · 15 pages · PDF

Use fullscreen to read the thesis without leaving this page.